As women, we often navigate a unique path in the world of business ownership. The challenges we face are multifaceted—balancing our personal lives, overcoming societal expectations, and confronting self-doubt. While starting a new business is exciting, it comes with internal battles that often go unnoticed but have a significant impact on our progress.
As I reflect on my entrepreneurial journey, I want to share some of the common mental barriers many women face and how to overcome them. These barriers are often subtle, but once addressed, they unlock our full potential as business owners.
The Mental Conflict
As women, we know the importance of pursuing our dreams, but sometimes we still hesitate. Why?
- We don’t go after it.
- We don’t put in the work.
- We opt for the path of least resistance.
These inactions are often backed by thoughts we’ve all had:
- “I’ll figure it out.”
- “It’s not as bad as I think.”
- “Maybe later or next time.”
- “I’m good, or I’ll be fine.”
Let’s be honest—these thoughts are mental barriers that hinder our journey toward entrepreneurial success. Let’s explore how we can break them down and rise above them.
Barrier 1: “You Don’t Go After It”
You have a brilliant idea, a vision, or a dream, but something holds you back from fully pursuing it. Often, this stems from fear—fear of failure, fear of success, or fear of stepping into the unknown. For many women, societal pressures and internalized doubts add another layer to this fear.
Strategy: The first step is to acknowledge what you’re afraid of. Is it the fear of being judged? The fear of not being “enough” as a woman in business? Once you’ve identified it, see it as an opportunity for growth. Challenge these fears by seeking clarity around your business goals and why you want to achieve them. Your “why” needs to be powerful enough to fuel your drive. Break it down into specific, achievable milestones. When your goals are clear, it becomes easier to take the leap.
Barrier 2: “You Don’t Put in the Work”
The entrepreneurial journey requires more work than we sometimes anticipate. Many women juggle multiple roles—whether they’re mothers, caregivers, or household managers—making it impossible to grow a new business consistently.
Strategy: If you find yourself procrastinating or lacking discipline, consider finding an accountability partner—whether it’s a mentor, a coach, or a trusted friend. Surrounding yourself with women who understand the unique challenges you face can be empowering. Additionally, develop small, sustainable habits that lead to long-term success. Taking consistent, small actions every day has a compounding effect. Don’t underestimate the power of structure and support systems—these are especially important for women balancing multiple roles while building a business.
Barrier 3: “You Opt for the Path of Least Resistance”
Choosing the easier path is tempting, especially when faced with challenges unique to women. We’re often conditioned to play it safe, to stay within certain societal norms, or to avoid “rocking the boat.” This might mean shying away from asking for a raise, avoiding difficult negotiations, or not taking bold steps in business that could lead to exponential growth.
Strategy: Recognize that meaningful growth often requires discomfort. Whether it’s stepping into leadership roles traditionally dominated by men, asking for what you’re worth, or investing in yourself—growth doesn’t come from staying in your comfort zone. Discomfort is part of the entrepreneurial journey, especially for women breaking new ground. However, it’s crucial to differentiate between discomfort that leads to growth and true misalignment. If something doesn’t feel aligned with your values or your vision, it’s okay to change course.
The Entrepreneurial Journey as a Woman
Being a female entrepreneur is not just about building a business—it’s about breaking external and internal barriers. The mental conflicts we experience are often shaped by the roles we play in our families, communities, and society at large. As women, we face unique challenges, but we also possess incredible resilience and the power to redefine what success looks like.
These barriers may seem daunting but remember—you’re not alone. The key is acknowledging these struggles, facing them head-on, and taking consistent steps forward. Surround yourself with women who inspire you, challenge you, and support your growth. Your journey as a business owner will not only shape your professional life but will also lead to profound personal growth.
So, to all the women embarking on their entrepreneurial journey, know this: You are capable and resilient, and your vision is worth pursuing, no matter the obstacles. Keep moving forward because the world needs your voice and your business.
You’ve got this!